The results of the co-collection evening: when fashion is created together

On September 8th, I wanted to do something different with Anouk.Montmartre: bring you directly into the creation process of a new collection.

To me, fashion is not just about creating clothes alone in my studio. It is shared, it is discussed, and it also evolves thanks to those who wear them. So, rather than choosing the collection's next pieces by myself, I decided to give you a voice.

Welcome to my first co-collection evening.

A collection imagined with you

During this evening, several styles, materials, and ideas were presented to allow you to vote for your preferences.

The goal was simple: to build a part of the next Anouk.Montmartre collection together.

You were able to give your opinion on the designs, colors, and details you would like to see soon. It was a way for me to better understand what you like, but above all, to create pieces that truly match your desires.

And now that the voting is over, here are the results!

The designs that received the most votes

Your choices helped highlight several designs that will soon be at the heart of the co-collection.

• The navy blue shirt, without a gathered collar, with blue pearlescent buttons
• The cart-blue shirt with a gathered collar and blue pearlescent buttons cart-blue
• The white shirt, without a gathered collar, with gold folded cufflinks

• The brown wool-blend trousers with large white hems
•  The trousers with simple hems

• The long lime green viscose dress
• The long khaki green viscose dress

Some results were fairly expected, others surprised me more. That is precisely what I love about this kind of experience: stepping out of my own creative habits and discovering what you want to wear.

These votes will therefore directly contribute to the development of the next pieces.

Why create a co-collection?

When I created Anouk.Montmartre, I wanted to offer a different kind of fashion: pieces that I make myself, by hand, in Montmartre, in small quantities.

But I also think that this way of creating can go further.

Today, we are used to discovering a collection once it has already been fully conceived and produced. With the co-collection, I wanted to reverse the process a little: to have you participate before the clothes even exist.

Your opinion then becomes a real stage of creation.

This also allows me to produce in a more thoughtful way, by focusing on the designs that truly generate interest, rather than creating large quantities without knowing if they will be appreciated.

Fashion is shared

This evening confirmed one thing above all: fashion is shared.

I like creating alone in my studio, choosing my fabrics, imagining the cuts, and spending hours crafting each piece. But once the garment is worn, it no longer really belongs to me. It becomes the property of the person wearing it, with their own style and their own way of pairing it.

That is why your perspective counts so much in the development of Anouk.Montmartre.

I wish to organize this type of event more often and continue to build the brand with you, in a closer, more local, and more human way.

Because I believe that it is together that we can create the brands of tomorrow: brands that are more local, closer to their communities, and closer to those who wear them.

Thank you to everyone who participated in this first co-collection, whether during the evening or through the votes.

And now… time to create!

The designs that received the most votes are coming soon to Anouk.Montmartre.

Coming soon on anoukmontmartre.com