The brand

Measured carbon footprint

The fabrics are sourced on foot, your pieces are made in Montmartre, one single journey: to you.

Made with a Sacré-Coeur

Each piece is crafted with love to take you on a journey into our world.

Reasonable prices

The prices are designed so that each piece remains affordable without compromising the quality or the passion behind it.

Anouk. is a Parisian brand born in Montmartre, a neighborhood with a bohemian, free and artistic spirit that I love deeply.
This is where my brand came to life, in my workshop perched on the hill.
I carefully select the fabrics at the Saint-Pierre market, an iconic location for Parisian textiles.
My ambition is to establish French craftsmanship and fashion in Montmartre.
I make each piece by hand, in small batches, with care and exacting standards.
I believe in a more human, more personal fashion, where every garment has a story.
Because wearing carefully crafted, locally made clothes from natural materials,
it's about respecting our planet.

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Toile de Jouy

Toile de Jouy is a printed cotton fabric, which originated in the 18th century near Versailles.
Very fashionable at the time, it owes its renown to its delicate and narrative motifs of romantic or mythological scenes often appreciated by Marie Antoinette and the French nobility.
Over time, this fabric has become a true symbol of French refinement and textile expertise.
Thus, each Anouk.Montmartre creation in Toile de Jouy becomes much more than a garment: a piece of history revisited with modernity and passion.

But who is Anouk?

Anouk grew up in the countryside near Grenoble, surrounded by mountains and nature. From a very young age, fashion became a means of expression for her.
After business school and then fashion school, one thing became clear: to create a sincere brand that reflected her own personality.
In 2023, she moved to Montmartre and discovered a vibrant and inspiring neighborhood, both intimate like a village and open to the world. It was in this unique atmosphere that Anouk created her first pieces, for herself and her friends.
Through Anouk, she imagines pieces designed to last, to accompany the movements of everyday life with freedom.

Pyjamas
Sèvres Black Pyjama Top

Pyjamas

Ready-to-wear clothing
Rose Berthin Dress

Ready-to-wear clothing

Homeware
Cushion

Homeware